Own a Piece of Italy
for Just €1
Join thousands of property adventurers discovering how to buy, renovate, and own stunning Italian homes. Expert guidance, live webinars, and a global community supporting every step of your journey.
Valledolmo
Over 100 homes available for just €1 in the breathtaking Sicilian highlands. George Laing has been personally invited by the Mayor to bring this historic mountain town back to life — and he's taking the community with him.
The Mayor of Valledolmo personally reached out to George to bring international buyers, investment, and new life to this stunning medieval hilltop town. This is a once-in-a-generation opportunity.
Join the Movement
Over 716,000 people worldwide are discovering the dream of Italian property ownership. Be part of the conversation.
€1 House Project: Valledolmo
How to buy a house in Sicily for €1 — April 26th, 2026
30-Day Timed Auction
85 items — Gold jewellery, gemstone rings, silver chains, antique collectables
Join the Inner Circle
Get exclusive property deals, auction previews, and webinar invites directly to your inbox.
The €1 House Project
Discover how to purchase, renovate, and own a piece of authentic Italian history for as little as one euro. George guides you every step of the way.
Valledolmo
The newest €1 town — a hidden gem in the Sicilian highlands with stunning mountain views. Invited by the Mayor himself.
Mussomeli
The original €1 house town where George's journey began. Medieval castle, vibrant international community, and a proven track record.
Book a Call
30-min private consultation with George — £99
Book — £99 →Webinar Tickets
Live Valledolmo webinar — April 26th
Get Tickets — £25 →Sicily Property Tour
5-6 day guided buying tour with George
Book Tour — £199 →Private Consultation
Exclusive bespoke property advisory — £299
Enquire — £299 →Collectables & Jewellery
Bid on curated collections of gold jewellery, gemstone rings, silver chains, antique collectables, and vintage items. New auctions every 30 days.
Lot 2: Heavy 925 Silver Bracelet
Starting at £200 — bid now on georgelaing.com
Lot 1: Silver Pearl Cross Necklace
Lot 2: Heavy 925 Silver Bracelet
Lot 3: 925 Silver Bracelet
Lot 4: 925 Silver Ring
Lot 5: 925 Silver Lobster Cage Pendant
Lot 6: 925 Silver Phone Pendant
Shop the Collection
Property guides, merchandise, webinars & consultations
Italy Property Guide 2026/27 | Featuring: Valledolmo 1€ Homes (PREORDER OUT APRIL 27th)
Mussomeli Castle Baseball Cap (Unisex One Size) Gold Embroidered (Classic Edition)
LIVE Webinar with George Laing (NEW 1€ Town: Valledolmo) How to buy a house for 1€ April 26th
30min Conversation with George Laing
Private Consultant George Laing
Learn from the Expert
Join George live as he takes you inside the €1 house towns, meets the locals, and shows you exactly how to make your Italian dream a reality.
€1 House Project: Valledolmo
- History & costs of Valledolmo
- How many houses are available
- Future plans for the town
- Real costs & renovation tips
- Live Q&A with George
Global Press Coverage
George's story has captured the imagination of journalists and readers worldwide — from BBC television to international newspapers.
Mr Laing said he planned to buy between 15 and 20 properties in Mussomeli over the next five years to rent out.Read full article
How a British man cleared his £10k debt by buying an 87p house in Italy
I bought a €1 home in Sicily
'You wouldn't even get a shed in London for that': Why I bought a €1 house in Sicily
Living in UK left me £10k in debt — I cleared it by buying 85p house in Italy
Man clears £10k debt by buying 85p house in Sicily and doubles income
Help! I Bought a Villa — Channel 4 films George Laing in Mussomeli
I've just bought my second one euro house in Italy — here's what it REALLY costs
Press enquiries & media kit
Contact for Press EnquiriesDoes Your Town Need Reviving?
George is actively expanding his €1 house programme to new locations across Italy and beyond. If you represent a town with empty properties and a vision for renewal, George wants to hear from you.
716K+ Global Audience
Instant exposure to a highly engaged international community actively seeking Italian property.
International Buyers
Connect your town with buyers from the UK, USA, Australia, Canada, and across Europe.
Economic Revival
Attract investment, new residents, and tourism to breathe life back into your community.
Proven Track Record
George has successfully launched €1 schemes in Mussomeli and Valledolmo with measurable results.
Global Press Coverage
BBC, Sky News, The Times and more — your town could be the next international headline.
On-the-Ground Support
George visits, films, and personally advocates for each town he partners with.
How It Works
Initial Contact
Reach out via the form below with details about your town and the properties available.
Discovery Call
George's team arranges a call to understand your town's vision, needs, and available properties.
Site Visit
George visits your town in person to film content, meet locals, and assess the opportunity.
Launch Campaign
A dedicated webinar, social media campaign, and press push introduces your town to 716K+ followers.
Ongoing Partnership
Continued promotion, buyer introductions, and community building to sustain long-term growth.
Contact George's Team
Whether you're a mayor, town council member, property owner, or community leader — if your town has empty homes and ambition, George wants to explore the opportunity with you.
"I'm always looking for the next hidden gem — a town with soul, history, and the potential to become the next great Italian property story. If that's your town, let's talk."
— George LaingTown Revival Enquiry
Advertise in the Italy Property Guide
George's Italy Property Guide is read by thousands of motivated buyers actively planning their Italian property purchase. Put your business directly in front of your ideal customers.
Ideal For
Advertising Packages
Bronze
Perfect for local businesses and service providers
- Quarter-page advertisement
- Business name & contact details
- Logo placement
- 1 guide edition
- Digital guide inclusion
Silver
Ideal for property services and legal firms
- Half-page advertisement
- Full business profile & description
- Logo + photo placement
- 2 guide editions
- Digital & print guide inclusion
- Social media mention
Gold
Maximum visibility for premium partners
- Full-page advertisement
- Premium business profile
- Logo + multiple photos
- All guide editions (annual)
- Digital & print guide inclusion
- Dedicated social media post
- Featured in webinar presentation
- Link in email newsletter
Custom packages available for larger campaigns. Contact us to discuss bespoke options.
Advertising Enquiry
The Inner Circle
Join thousands of property adventurers from around the world. Share your journey, ask questions, and connect with the community.
Leave a Message
Let’s goooo baby!!!
Showing 1 most recent messages · Refreshes every 15 seconds
International Property Expert & Community Builder
George Laing is a globally recognised property expert who has helped thousands of people discover the extraordinary opportunity of buying homes in Italy for as little as €1. With a community of over 716,000 followers across Facebook, Instagram, TikTok and YouTube, George has become the go-to authority on Italian property investment.
From live webinars and on-the-ground property tours to curated auctions and private consultations, George provides end-to-end support for every stage of the property journey. His mission: to make Italian property ownership accessible to everyone.
Real People, Real Results
George's guidance was invaluable. We now own a beautiful home in Sicily for just €1 — something we never thought possible.
The webinar gave us everything we needed to know. George is incredibly knowledgeable and genuinely passionate about helping people.
From the auction to the property guide, everything George offers is top quality. The community support is unlike anything else.